Fundamentals of Web Design

"Users visiting a new site spend an average of 30 seconds on the homepage and less than two minutes on the entire site before deciding to abandon it. They spend a bit more time if they decide to stay on a site, but still only four minutes on average." If they have to spend 15 of their 30 seconds figuring out which link to click on your home page, you've probably lost them. He says: "Thus, websites should have almost no features: focus on the words."

- Nielsen Norman research -